I've been a big Sakisaka Io fan since I first found out about her, through her work Ao Haru Ride. I had watched the anime and then picked up the manga where the anime left off. I immediately became a big fan.

Being the fan that I am, I strongly believe that her work has evolved in what concerns the ideologies presented and character/emotional complexity. Omoi Omoware Furi Furare is an amazing story that discusses how love should be perceived and what is the "correct" way to achieve it.

First, let's talk about the characters: Yuna is the actual main character of this story, and she is your typical innocent girl who firmly believes that love plays out like a fairy tale. Her thesis is that, as something pure and spontaneous, love is something that pops up suddenly inside of you, and there's nothing you can do about it. That being said, she has never fallen in love with anyone.
Akari is quick to recover from past relationships and gives up her feelings quite easily. She tends to protect herself above everything else and thus she is not very transparent or honest. More importantly, she states that love can be built and developed with effort.
Rio is somewhat of a player to fill his broken heart with temporary and shallow relationships. He is a bit self-centred but becomes more altruistic as the story plays out.
Lastly, Kazuomi seems like a pretty average kid but is actually quite an over-thinker and constantly holds himself back for the sake of others. He is not very experienced with love but is aware of his feelings.

Art: 10/10 no discussion. It's up to personal taste really.

Story: I've seen a lot of people complain about how X or Y character should have gotten more "screen-time" or how the story was pretty boring and pointless. Not only do I strongly disagree with all that, but firmly believe that people who think like that must have not understood a thing about the story. Yuna and Akari are pretty different people and their very own visions of love lead them to believe that the other is wrong: Akari thinks that Yuna is just too naive and Yuna doesn't take Akari's relationships as serious, based on how fast she moves on. However, it's when they start shifting their perspective that their love life starts to progress. Yuna becomes more brave and proactive, and Akari lets her emotions take over more frequently. In the end, these changes help them get together with who they love, proving that love is complex and susceptible to various interpretations.
Then we have the whole Rio situation. He has loved Akari for sometime, and was absorbed in those feelings: living under the same roof and trying to conceal such a burning passion ought to be a difficult task. Their family life is thus quite unstable. As he overcomes this feelings, he watches Yuna grow out of her shell and falls in love with her, the girl who was there through this whole journey to listen to his rants.
Lastly, there's Kazuomi, who lives in a toxic family dynamic: his brother decided to follow his dreams and quit college (against their parents' will) and so Kazuomi has to repress and keep quiet about his dream of becoming a movie director. His parents' constant fights make him seek some peace and comfort in movies and, later on, fuel his closeness with Akari.

Summing up: I feel like the character development in this story is really well done. Sure the finale was a bit too fast and random in my opinion - it was a bit unnecessary! Other than that, the story is amazing, the art style is great and there are a lot of cute and cheesy cliche moments that we all love. I highly recommend it.